Running a corporation in EVE means you're in charge (more or less) of a self-contained community within the larger nation of the game. The CEO is responsible for defining the rules of the community, why it exists, and what differentiates it from every other corporation out there. In a world with a limited player population and low exit barriers (24 hours and a player can be on to their next corporation, see ya!), encouraging people to become and remain members of a corporation can be very challenging.
This is especially true when a corporation first gets started. Unless you've got an already-strong network of pilots willing to join you, finding new pilots is hard. Corporations started by new players have (arguably) the least to offer new members. Limited experience, limited assets, and limited skill points mean that a new CEO may have to recruit exclusively from the newer players.
If your goal is to start a new corporation, decide early what kind of corporation you want it to be, and then join a corporation like that. The "Recruitment" channel in game is a neverending series of advertisements for possible employers, so it should be fairly straightforward to find one that meets your needs. In this case, your goal is to learn how to run a corporation. Join a corporation, learn what you can, what makes sense, what doesn't. Is occasional piracy acceptable, or will it get you expelled? Can you see your new corporation getting war-decced by a hostile corporation? How does it get handled? Smack Talk in EVE can get you killed, or griefed to the point of having to start a new character. PvP in EVE is often NONCONSENSUAL (or as some say, it *is* consensual - you agree to it when you log in).
It is possible to just "start a corporation", but it comes with its own set of risks unless you've got some close friends willing to share the ride.
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