For some reason, recruiting in EVE Online seems to be particularly challenging. Maybe I'm setting the sights of the corporation too high, but I'd like a crew of dedicated, consistent, mature players who are willing to help the corporation.
What I tend to struggle with as a CEO is how to grow a corporate culture that encourages the members to work closely together. Part of this may be that Portsmouth Defense Industries is my second corporation, created after nearly a year running. One of the biggest differences is that new players really need each other - their characters aren't very skilled, and New Eden can be a dangerous place. In marked contrast, the pilots who were newbies last year are now flying highly-specialized and deadly ships, know their way around the universe, and can make a reasonable stream of income flying solo.
So, what is it about a corporation that will both help the newcomer and provide value to the experienced pilot? My guess - a common goal. With the first corporation I ran, we had a common goal from Day 1: To build a starbase in 0.0 on our own merits. That worked wonders for focusing our activities. Perhaps the challenge now is not in recruiting, but in providing an experience that both new and old pilots will find engaging.
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